Our Brand Defined-
Why are we continually drawn to the sea? It is because it has an unending power to make us dream of the things we like to dream.
The excitement of an approaching storm, dropping into a big glassy wall, searching for the fish of a lifetime; these simple ideas are the foundation of our company. Life on the ocean is different, time doesn’t move hour to hour but mood to moment.
We live by the currents and plan by the tides. As surfers and fishermen we have always believed in things like these, it has been ingrained in us forever; a constant and defining way of living - our lifestyle.The Southbound brand is born from the inspiration and allure that the ocean offers each of us. We seek to connect all of us who share this passion for our beaches and oceans across the world; expressing this lifestyle through a unique brand of clothing using a series of innovative and creative ideas that were born from the sea. The ocean gives life, it inspires, it is who we are, please join us on our southbound journey to dream and live with the water.