• New Line online this week!

    Posted: Apr 26 2015

    Be on the look out, we are finishing product shots and will have our newest shirts available online by weeks end.  We also have custom hats shipping in this week and a new line of Microfiber shirts!  Its been a busy couple months with boat shows and marketing, but everything is going great.  We want to thank each of you for supporting us and making it so much fun to share our dream with you.   The Orange Beach boat show was  a huge success and we had a lot of fun in Gulfport at the the Gulf Coast Yacht and Boat show.  Next big show isn't until mid June at the Emerald Coast Billfish Classic, where we will be set up at the Sandestin Wharf for a long weekend.  Its going to be a great summer, we hope you are along for the ride! 
  • Surf Expo 2015

    Posted: Jan 14 2015

    We are back from exhibiting for the first time at Surf Expo in Orlando, Florida and had a great time!  It was such a proud moment for us to see our new brand Southbound under the same roof with some of the largest names in the industry. The impression we made with our artistic product line, unique display, and custom built booth space constructed from recycled pallets and corrugated metal convinced everyone that we have been doing trade shows for years. There is no question that this is the beginning of a life long brand and we are beyond excited to share our passion for the ocean and water with all of you. Several friends made the trip from Pensacola to come see us and surf the east coast that weekend. It was so good to catch up with other friends in the industry and share our ideas and passions...
  • The Seasons are changing and we are busy

    Posted: Nov 07 2014

    Back to back cold fronts sure do put a damper on our summer beach days.  Luckily with the changing weather comes better surf and great inshore fishing.  We are fully stocked in our 3 long sleeve cotton tee shirts to keep you comfortable while you are out and about this winter as well as all of our short sleeves that never go out of style.   We are hard at work creating new designs and lining up some very exciting things for 2015.  We will be attending the surf expo in Orlando mid January with the expectation of growing our dealer list to include many new retailers all over the eastern US.  We will be down there with our current designs plus 10 or more new styles that we will release to the web by March for purchase.  We will also be at many arts and seafood festivals around the...
  • #southboundforlife

    Posted: Jul 10 2014

    We are often asked "What is Southbound?" .  I want to take every person who ask that down to the beach or out on the boat with us.  Southbound is pushing the throttles down on your way offshore, a flying fish gliding out of the way ahead of you, the screaming drag from an angry wahoo.  Southbound is spending time with family and friends on the beach or boat, sharing stories and beverages after the days adventure.  It is about the love of the water; we fish, surf, paddle, and dive, then we share our images with you.  Its the moments that stand out the most that we turn into shirt art, we hope that you share our passion for the water and relate to our designs.  We work very hard to provide a consistent product that is free of defects and will withstand the demands of your favorite shirt....
  • Exciting Times Spring is Here

    Posted: Feb 24 2014

    We had a big week at Southbound - it all started Wednesday the 19th at 530am leaving for our printer in the predawn twilight.  We were printing 6 new designs and we wanted to be present to proof the colors and quality on the first run of them.  This turned into an all day affair, but luckily both of our printers have great facilities with plenty of things to do in-between proofing.  We were got to skate a fun mini ramp and even throw some graffiti on the walls in a back warehouse of our main printer.  But what a long day, almost 8 hours later we were finally back on the road, who knew printing almost 2000 shirts was so much fun and work.      The next two days were full of sales calls.  As a growing brand trying to establish ourselves firmly in the local market, we...

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